Who We Are

Designed through a cool-Aunt vibe and angle, we wanted to fill what we felt was missing from children's markets when searching for exciting and surprising gifts: clean, classic styles in bright and fearless shades, for the everyday.

Enter YTCO.

Brave in our colour stories with bold and exclusive prints created in-house, we believe that clothing should stimulate the mind and open the imagination. We're a lifestyle brand for kids blurring lines between season and gender - allowing for true freedom of expression. Our quality and functionality are sure to outlast your child's latest adventures. When they've outgrown our pieces, pass them on to siblings, cousins and friends, and share the love.

  Our Values-based Approach

We're easy. We hope our garments give back something more valuable: time and joy (and world peace).

Founded by sisters. Designed in Canada. Ethically produced in India. For the Fliers, the Dreamers, and the In-betweeners to explore and grow in.


#WhereTheYoungThingsAre #ytcoPassItOn