Designed through a cool-Aunt vibe and angle with a cool-Mom perspective, we wanted to fill what we felt was missing from children's markets.
Brave in our colour stories with bold and exclusive prints created in-house, we believe that clothing should stimulate the mind and open the imagination. We're a lifestyle brand for kids born to stand out. Our attention to quality and functionality are sure to outlast your child's latest adventures. When they've outgrown our pieces, pass them on to siblings, cousins and friends, and share the love.
Our Values-based Approach
- We support sustainable, environmentally-friendly, and socially conscious practices. Every small step counts and we strive to do our part where we can.
- Our manufacturing partner offers competitive wages, promotes health in the workplace and maternity-leave.
- We minimize our cutting waste by making use of the entire fabric. Our exclusive prints are a repeating pattern allowing variances from garment to garment (no two pieces are exactly alike!).
- Our poly mailers are made from a minimum of 88% recycled content.
We're easy. We hope our garments give back something more valuable: time and joy (and world peace).
Founded by sisters. Designed in Canada. For the Fliers, the Dreamers, and the In-betweeners to explore and grow in.