Designed through a cool-Aunt vibe and angle, we wanted to fill what we felt was missing from children's markets when searching for exciting and surprising gifts: clean, classic styles in bright and fearless shades, for the everyday.
Brave in our colour stories with bold and exclusive prints created in-house, we believe that clothing should stimulate the mind and open the imagination. We're a lifestyle brand for kids blurring lines between season and gender - allowing for true freedom of expression. Our quality and functionality are sure to outlast your child's latest adventures. When they've outgrown our pieces, pass them on to siblings, cousins and friends, and share the love.
Our Values-based Approach
- We support sustainable, environmentally-friendly, and socially conscious practices. Every small step counts so we strive to do our part where we can.
- Our manufacturing partner offers competitive wages, set working hours and doesn't employ children. They provide fabric waste to surrounding villages in India to use as stuffings and/or to craft their own goods like jewelry. Did we mention it's a woman-run business?
- We minimize our cutting waste by making use of the entire fabric. Our exclusive prints vary from garment to garment (no two pieces are exactly alike!) and we use larger cuttings to make our accessories.
- We use AZO-free dyes.
- Our poly mailers are made from a minimum of 88% recycled content.
We're easy. We hope our garments give back something more valuable: time and joy (and world peace).
Founded by sisters. Designed in Canada. Ethically produced in India. For the Fliers, the Dreamers, and the In-betweeners to explore and grow in.